Personal Branding in Today's Job Market: College Gloss at Adobe Days

Last week, I had the incredible opportunity to spend two days at Adobe headquarters in San Francisco with a group of talented student bloggers and students for #AdobeDays. In addition to touring San Francisco and meeting awesome bloggers and entrepreneurs like Annie of Her Campus and Sarah of HackCollege, I had the opportunity to learn a big secret that many students don't know: Adobe software is pretty cool, and it can help get you a job.

Adobe and You

Here is a statistic: Three million college graduates are competing for one million jobs each year. The take home message? You have to stand out.

You've all heard by now that employers will almost definitely Google you and look you up on Facebook. Why not take advantage of it? Even for majors like business or psychology, a strong website or online portfolio can help you stand out from the rest. Adobe execs shared how Adobe products are bringing creativity and business together. For example, Photoshop will give you an advantage with clean, crisp designs on your resume. Dreamweaver gives you the tools to create school or personal websites.

A major theme throughout the event was the importance of personal branding in today’s competitive job market. David Rosenberg from GMR Marketing shared tips on how to brand yourself and what he looks for when interviewing for jobs. He emphasized that it was important to get experience, whether at an internship or getting involved in campus organizations. He stressed that employers look for proactive students who have used their skills in real world situations.

Adobe and College Gloss

#AdobeDays in SF was definitely a successful trip. Not only did we learn a lot about personal branding that we're sharing with you, our readers, but we'll be working with Adobe software in the future to make College Gloss a better website!

Connecting with some of the biggest college bloggers and entrepreneurs out there, who were all passionate about design and/or journalism, was pretty awesome. Thanks, Adobe, for the wonderful trip!

By: Stephany F.

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