Alexandra Suzanne Greenawalt is a trendy, elegant fashionista styling some of the hottest celebrities -- like Jennifer Hudson and Antonia Bennett -- as well as the everyday woman. Greenawalt lives in New York City, where she is expanding her styling business to help as many women as she can to feel more confident not only in their clothing but also in themselves.
Greenawalt graduated from Boston University, and she has been assisting women with reinventing their own personal style for over a decade. She is a refreshing, honest fashion expert with as much heart as her sense of styling has class.
1. Style for all, and all for style
Alexandra Greenawalt is a successful entrepreneur with the creation of her personal styling business, and as she says on her blog, “you don’t have to be a celebrity to work with a stylist.” Greenawalt helps women to find their inner fashionista confidence through one of three different styling packages, including her signature Style Re-Invention package, the Style Compass package or the Style Start package. Greenawalt caters to her client’s needs, body types and their own personal sense of style. Greenawalt said, “What gets me jumping out of bed every morning is the opportunity to make my clients look like a million bucks for their REAL lives .... By far, my most rewarding work has been working with real women and helping them love what they wear.”
2. She has an eye for trends
Although it may seem a bit obvious that a successful personal stylist and businesswoman would have an eye for trends, Greenawalt’s start in the fashion world began when she worked on set with different photographers and designers, like renowned photographer Shu Akashi. By working on multiple fashion shoot sets, she gained insight of not only the new soon-to-be wardrobe faves, but she also learned how different colors, shapes and textures work together to complement different body types. All of the knowledge she acquired while working on fashion sets has allowed her to give her clients the full fashion experience of how to reinvent their style to the current trends. Greenawalt said in her blog, “I may be a chameleon and dress by what inspires me in the moment, but I do not ever impose my personal style on my clients. I help my clients unearth and explore their own personal styles.”
3. She is a multi-dimensional stylist
Along with styling her personal clients, Greenawalt has also styled for publications like Elle, Lucky, Marie Claire, InStyle and The New York Times. Her fashion and style advice has helped many women to realize the emergence of new trends and how to work them to their best potential. For example, in the September 2012 issue of People Style Watch, Greenawalt wrote an article about the tricks of how to rock different colors according to your skin tone and the new color trends to be hitting the runways and stores, like teal -- which is totally in this spring season. Greenawalt is also a featured regular on Luscious Life, a woman’s radio program hosted by Yolanda Shoshana.
4. Greenawalt gears up to help the next generation
Greenawalt is also distinctive to the fashion industry because she wants to help and educate those who are truly interested in styling -- in what styling entails, how to style and how to “perfect” the craft. For those who apply to intern or work with her as an assistant, she promises them a unique experience, learning all sorts of hands on information about styling and what goes into the biz. She also offers credit when credit is due, and she always endorses Michelle Rodriguez, founder of “The Paid Stylist,” who helped to give her styling and business advice. Greenawalt suggests checking out Rodriguez’s “Style Now” Program, and if you mention Alexandra’s name during the “Style Now” checkout process, she’ll offer some of her own personal services for more tips and advice.
5. She’s a triple threat
Greenawalt is a knowledgeable stylist, a successful businesswoman, and now she can also add published author to her resume. Greenawalt’s book, "Secrets of a Fashion Stylist: How to Break into the Business and Learn from My Mistakes," is her “how-to” guide book for breaking into the fashion industry as a stylist. Rather than just listing her successes and stating her accomplishments, she breaks everything down so a new stylist can learn what to potentially do (and not to do) when they’re just starting out. Greenawalt says, “I get asked for advice on how to become a fashion stylist all of the time. I wrote this book to tell you how to break into the business -- while maintaining your integrity.” Greenawalt’s how-to guide book is available for purchase on her website.
Alexandra Suzanne Greenawalt is one of the most chic, kind stylists in the fashion industry today. College Gloss admires her wit, expertise and her humility; Greenawalt only aims to help others find their inner fashionista style, rather than just to tell them what’s hot and what’s not. Also, she not only helps clients in New York, she can also help out-of-state clients through Skype conference sessions. Whether she’s working with a client, blogging or offering advice to a fashion magazine, Greenawalt is unstoppable in the personal styling business.
By: Mallory Feeney | Images: 1, 2